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“Search engine marketing spending
in North America will reach $11 billion
by 2010.” – The State of Search Engine
Marketing 2005 by SEMPO (Search Engine
Marketing Professional Organization)
Search engine marketing, otherwise
known as internet marketing for search
engines, is one of the hottest forms
of marketing available online and offline.
With a global audience performing over
5.1 billion searches per month*, internet
marketing for search engines becomes
more than just an add-on to a marketing
campaign, it becomes a must. However,
choosing the right search marketing
solution for your company can sometimes
seem like a daunting task when making
these decisions on your own.
The search engine marketing division
at Ten Golden Rules helps clients find
the right search marketing solution
for their company. Our South Florida
search engine marketing firm will review
your current marketing campaign and
develop a customized search marketing
solution that compliments your existing
marketing efforts. Contact
Ten Golden Rules, or call
561-620-9121 to find out how
internet marketing for search engines
can work for your company.
Search engine marketing comprises of two
main areas: pay per click and search engine
optimization.
Pay per click (PPC) is enhanced search
engine placements that are paid by advertisers
to showcase their products or services
related to what searchers are looking
for. These small text ads get a prominent
place on search results. This type of
internet marketing for search engines
is usually charged on a cost per click
basis, advertisers find this search marketing
solution cost effective because they only
pay for visitors that come to their website
rather than by impressions. Find
out more about this search marketing solution.
Search engine optimization (SEO) targets
the “natural” search results. Natural
search results are derived search engine
algorithms that are comprise of over 100
variables and rank websites based on their
relevance to the search query. This type
of internet marketing for search engines
improves the visibility of a website in
“free” search engine listings, allowing
companies a fresh flow of targeted traffic
without having to pay for every click.
Find out more about this search marketing
solution.
*Nielsen
NetRatings Search Engine Ratings by Danny
Sullivan |
