The Ten Golden Rules Internet Marketing Boot Camp
Sponsored by: the University of Nevada, Las Vegas, Division for Educational Outreach

The Ten Golden Rules Internet Marketing Boot Camp

Sponsored By: The University of Nevada, Las Vegas, Division for Educational Outreach

Date: Saturday, February 23, 2008

Location: Rio Hotel and Casino, Las Vegas - preceding Affiliate Summit West 2008

Room: Miranda 5

The internet is on fire again. Online retail sales will rise to over $200 billion this year, web users conduct over 60 Billion searches each month and Google stock soared over $600! Website marketing is a critical component of business success and knowledge of these strategies is critical for employees in today’s economy.

A Team of Internet Marketing All-Stars will teach the critical strategies and tactics for success on the internet including:

  • How to improve your website so it shows up in Google searches
  • How to generate positive return-on-investment with online advertising
  • What online business models are working, and not working today
  • How to build ongoing relationships with the customers who visit a website
  • How to capitalize on the Ten Leading Trends in online marketing today
  • How to plan media and develop creative and landing pages that sell
  • Pay-Per-Click campaign development and advanced optimization strategies
  • Web Optimized PR – turn your press releases into website traffic generators
  • MySpace, Wikipedia, Twitter, Second Life - How Web 2.0 impacts business

"Absolutely great presentation! Solid content and super style; very professional from start to finish."
Bill Dehlinger, Director of Consulting, e-bizSolutions, Inc.

“Very simply ---- GREAT job, I was overwhelmed how much I learned.”
Keith Fletcher, President, MarketScan USA

9:30                           Registration and Networking

10:00 – 11:00             The Ten Golden Rules of Internet Marketing
                                 (Jay Berkowitz, CEO, Ten Golden Rules)

11:00 – 11:30             Break

11:30 – 12:30             Search Engine Marketing - Natural Search Engine Optimization, Pay-Per-Click                                  Strategies, Landing Pages and Conversion Metrics (Margie Schneider, VP, Ten                                  Golden Rules)

12:30 – 1:30               Lunch and Live Podcast Recording

1:30 – 2:30                Advanced Affiliate Marketing Strategies (James Martell, Author, The Affiliate                                 Marketer's Handbook)

2:30 – 3:30                Building and Monetizing Subscriber Lists – The Multi-Million-Dollar Internet                                 Success Strategy (Ron Caporale, CEO,

3:30 – 4:00                Break

4:00 – 5:00               Web 2.0 - The Ten Critical Strategies Defining the New Internet
                               (Jay Berkowitz)

Who Should Attend:
Communications professionals from advertising agencies, public relations firms, direct marketing, and client side marketing positions, Business Owners, Educators. The course material is appropriate for beginners familiar with basic marketing through to internet marketing professionals.

What You Will Receive:

  • A workbook featuring all course materials, references and website links
  • A certificate of completion from the University of Nevada, Las Vegas – Ten Golden Rules Internet Marketing Bootcamp
  • Lunch, coffee and snacks
  • Training to vault your internet marketing to the next level

About the Speakers:

Jay Berkowitz

Jay Berkowitz managed marketing departments for Fortune 500 brands: McDonald's Restaurants and Coca-Cola, and has managed online and offline programs for AT&T, Sprint, and leading health and fitness website

Mr. Berkowitz is the Founder and CEO of, a strategic internet marketing agency based in Boca Raton, Florida. Ten Golden Rules helps companies get more traffic to their websites, and convert that traffic to sales. Mr. Berkowitz is host of the Ten Golden Rules of Internet Marketing Podcast

James Martell

James Martell is the President of Net Guides Publishing Inc. He is a self taught Internet entrepreneur, successful and natural search expert who discovered the lucrative world of affiliate marketing from his desktop computer in the fall of 1999.

James publishes and maintains numerous websites in many different industries. Uniquely, he derives much of his traffic through natural search at the major search engines, especially Google, thereby keeping his costs low and his profits high.

James is the author of the acclaimed Affiliate Marketers Handbook, originally launched in 2002 and now in THIRD EDITION. Since 2003, James has published his paid newsletter; the Affiliate Buzz for a legion of loyal listeners. He is also the head instructor and developer of the Affiliate Marketers BootCamp, an intensive 26-lesson elearning experience.
Through Internet based Affiliate Programs, James and his wife Arlene have worked together from their home for almost 10 years and has enjoyed teaching others to do the same since 2001. James resides in a seaside community south of Vancouver, B.C. with his wife Arlene and four children, Adam, Justin, Shelby and Victoria.

Ron Caporale

Ronald L. Caporale is the Chief Executive Officer of Under his leadership the Company launched two new product lines, restructured its management team, and completely reinvented its core business by launching the advertising supported portal, now ranked as a top ten property in both the Health and Women categories by ComScore Media Metrix. Since Mr. Caporale’s arrival in 2004, LifeScript’s revenue and EBITDA have tripled.

Mr. Caporale has over 10 years of Internet/eCommerce experience in senior level positions at both public and private companies and as an independent consultant. As Executive Vice President of Business Development at, Mr. Caporale was responsible for all revenue producing activities including Ad Sales, eCommerce, and all Strategic/Distribution Partnerships. Prior to that, as Vice President of Sales Operations and Business Affairs at, Mr. Caporale managed a team of 80 people and was responsible for the closure and execution of iVillage’s major advertising partnerships. Mr. Caporale also has served as a long term consultant in the areas of marketing and business development at companies such as and The Globe.

Prior to getting involved in the Internet, Mr. Caporale founded two small companies of his own, The CVK Group, a litigation support firm in Washington DC and Marlin Entertainment, which produced television programs made for PBS. Mr. Caporale started his career at Goldman, Sachs & Co, an Investment Banking firm in New York. He holds a BS in Government from Colby College in Waterville ME.

Margie Schneider

Margie Schneider, Vice President of Ten Golden Rules, has been involved in building over 300 websites in a career that spans 14 years. She is a former Vice-President of marketing and an expert in internet marketing and website strategy.  She has been a presenter at various speaking engagements including the South Florida American Marketing Association's “Creating Online Success in the Travel and Hospitality Industry” Panel, the South Florida Direct Marketing Association’s Target Marketing: Internet Style Conference and the Women in Communication’s Leveraging the Internet and e-Business Strategies to Maximize Your Communication Plan Seminar.

Testimonials from Previous Attendees:

"Thanks for a great presentation. I left with a list of action items I will immediately implement for building my business. I now have a plan and the know-how for growing my site into a lead and sales revenue generator. Thank you."
Karen Talavera, Synchronicity Marketing

"Congratulations on a stellar presentation and excellent colleague and I never listened so intently, we took notes like mad. It was generous also to share the presentation on PowerPoint. I've already referenced it several times. 
M. Miriam Grissett, Customers Forever

"In candidly sharing his knowledge of internet marketing, Jay Berkowitz showed me he's among the nation's best in this growing field."
Leonard Saffir, Former Executive Vice President of Porter Novelli and author of Power Public Relations:  How to Master the new PR     

"Jay Berkowitz is an Internet Marketing guru! But what really separates him from the rest is his presentation and how he explains things to people that might not be as savvy. It can be very complicated information, yet I always leave with new strategies and ideas that I can implement immediately due to his “easy-to-understand” presentation. Thank you Jay and it is ALWAYS worth my day to come listen to you!" Craig S. Feldman, Vice President, American Business Consultants Corp.

“I elected to attend your enlightening seminar entitled "Ten Golden Rules of Online Marketing." Your presentation to the overflow crowd was interesting, educational, and inspiring. Utilizing the material that you provided will enable me to make more intelligent choices when marketing online in the future. Thank you for providing all of us with an outstanding presentation.” - Sincerely, Marc Stevenson, Marketing Director Meridian Marketing Services

"I just wanted to let you know that enjoyed your presentation today and walked away with a lot of valuable information. I plan to spend a good deal of time investigating Google, Alexa and the wonderful world of keywords." Allison Nazarian, President

"Thank you for a great presentation yesterday. I think you have so much valuable information that the meeting could have gone on for hours and hours, but then that is what your company is all about!"
Joellyn Fellmeth, Group Vice President Marketing, The Mills Corporation

Listening to Jay Berkowitz speak at the CEO Roundtable yesterday was a welcome breath of fresh air. Not only was Jay a master of his difficult material to the point that he presented it in a stimulating and easy to follow manner but he even shared well prepared handouts for the listeners and closely navigated the audience through his complex and timely online marketing presentation. Jay took a frequently abused and misunderstood body of knowledge and used clear cut examples of case studies of participants in the audience. "I look forward to seeing more of Jay, his seminar series on the Golden Rules of Online Marketing and reading his upcoming book."
Elisabeth Rossen, MBA. PhD Candidate, University of Oslo

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