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“Bulk of the SEM spending
was spent in 2005 on paid placement,
accounting for 83 percent or
$4.7 billion.” – The State of
Search Engine Marketing 2005
by SEMPO (Search Engine Marketing
Professional Organization)
More and more companies are
investing in pay per click (PPC)
to drive business to their websites.
These enhanced search engine
placements are small text ads
that are prominently displayed
in the search engine results.
Pay per click traffic is usually
charged on a cost per click
basis, where prices are set
by the basic laws of supply
and demand. Because you only
pay for the traffic that is
sent to your website, many companies
find that pay per click offers
a better return on investment
(ROI) than some traditional
advertising sources.
The search engine marketing
division at Ten Golden Rules
has extensive experience in
pay per click traffic management.
Our South Florida search engine
marketing firm can help you
setup a pay per click campaign
or tell you how to be more
effective at pay per click management.
For businesses that are too
busy to deal with the daily
management of PPC, Ten Golden
Rules offers full service pay
per click traffic management.
Contact
Ten Golden Rules,
or call 561-620-9121
for more information on pay
per click management for your
website.
Comparison: Google AdWords
vs. Yahoo! Search Marketing
The two major paid search programs
are Google AdWords and Yahoo!
Search Marketing. Both pay per
click programs have something
to offer advertisers and to
make things easier, Ten Golden
rules provides this simple PPC
comparison chart.
| |
Google AdWords |
Yahoo! Search Marketing |
| Reach (Search Partners) |
Google Network, AOL, Netscape,
Earthlink, CompuServe, Shopping.com,
AT&T Worldnet and Ask
Jeeves |
Yahoo, MSN, Altavista,
CNN.com and InfoSpace |
| Minimum Bid |
$0.05 |
$0.10 |
| Maximum Bid |
$100.00 |
$999.99 |
| Ad Placement (Top Spots) |
Weighs bids, CTR (click-through
rate), and quality of landing
page to determine placement
of ads. You can rank higher
than a competitor, regardless
of bids set, if your CTR
and quality is better. |
Goes to the highest bidder
for that keyword phrase. |
| Ad Text |
Headline: 25 characters
Line 1: 35 characters
Line 2: 35 characters |
Title: 40 characters
Description: 70 character
for Yahoo!/190 for some
search partners |
| Time for Updates |
Instant |
3 to 5 days |
| General Comments |
Better for AB testing,
interface is more flexible,
updates happen faster, and
reach is slightly more broader
than Yahoo! |
Is very straightforward.
You know exactly what the
competition is bidding on
and gives you more control
over your ad spend. |
MSN: The Pay Per Click Engine
to Watch
MSN recently launched its own
PPC engine to compete with Google
AdWords and Yahoo! Search Marketing.
It’s still in its beginning
phrases, but should eventually
stop serving Yahoo! Search Marketing
on its portals. |
