Business Tweets Become Personal

Exciting news was released by Twitter this week for our business tweets. Currently in beta testing for some users, business tweets will now contain the “contributors” of the tweets from the organization. For example, tweets from Ten Golden Rules would now contain who in the organization sent the tweet via the byline. This is a neat feature because it gives tweets a more personal touch from the business perspective. It is also helpful to understand who and how different members of the organization communicate. You may enjoy or dislike tweets from specific individuals of companies and you can now decipher the author more precisely.

This feature is being rolled out in phases. I feel every opportunity to make a Company feel more authentic is a positive thing. A great aspect of social media is that it has the potential to give the corporate face a more genuine and tangible relationship. By human nature we have a desire for a personal connection. Have you ever visited a restaurant and asked the server his or her opinion on an entrée? That real and truthful response [be it positive OR not] makes the situation feel that much more authentic. I really appreciate the honesty when the server recommends against something I have chosen. In the same with social media and business tweets, consumers appreciate that human connection.

Do you see this feature as beneficial or do you feel it isn’t very necessary?