This tool made me when I presented on this a year ago, when I first found it, oh, it made me a million bucks on a Dram Shop. Case, same issue, we had a drunk She was charged with a DUI. We get her policy back. It was some bullshit like 50,000 I got a catastrophically injured client. She shuts down her social media. Can't find shit. But I had a picture of her husband. I put her husband's face in PimEyes, and it found where they were tagged at the bar together, and it was not locked down. So then I sent my investigator to the bar. We figured out where she was drinking. I sent him a damn demand letter, and they sent me a million dollars policy.

Welcome to the 10 golden rules of internet marketing for law firms podcast featuring the latest strategies and techniques to drive traffic to your website and convert that traffic into clients. Now here's the founder and CEO of 10 golden rules, Jay Berkowitz,

then you're sitting here waiting, and it's going to rip an hour and a half long ticket. What is this? 16 minutes to rip an hour and a half long, long form piece of content into short form pieces, reels, tiktoks, YouTube, YouTube shorts. And then what it's going to do is it's going to give you, this is a different link, but it's going to give you what it thinks is great, Ai copy that people are going to look at, right? You can edit this within the software, and it will say, hey, this cut is a good hook. You'll grade it right. And sometimes you'll get stuff back, and you'll say, you know, 60 out of 100 they'll still cut it, but just don't use it right? But out of a long form piece of content, you'll get 20 clips. And then you can simply go in here, inside this little, this little scheduling tool right here, and just fire all this shit out to YouTube, shorts, Tiktok. I mean, there's nothing to it. We have a VA that does this, knocks it out, has a whole every morning, my stuff's dropping on LinkedIn, Tiktok, YouTube, shorts, Instagram, it's all automatic. It's on autopilot. So there's no excuse anymore. I think Opus cost 500 bucks for the whole year, and it's gonna give you so much time. You'll never you'll never use all the time the credits All right, hey, Jen, some people say, Okay, that's great. Justin, I'm afraid of the camera, okay? And I understand. Well, I don't have the time, you know, I don't have time to sit down do all this well. I mean, with this new AI stuff with HeyGen, there's no excuse anymore. So hey Gen, will allow you anybody using HeyGen, you. Cool. Yeah, HeyGen, awesome man, right? So they got all these templates, right? So if you don't even want to do it, you can have the AI create you a script, and it will have all these damn templates if you just want, if you don't want to do it, right? But the coolest thing about it, it's got all these speakers too. So if you don't want to speak and you don't want to do a template, you can have their AI people avatars do it. But the coolest thing is this instant avatar, which literally, you just take a piece of video that you've already shot and upload it into the instant avatar feature, and it will give you yourself, your AI clone. Literally, I think it takes four minutes and then this clone. Look at this quality. I mean, it's crazy. There's play here. Thank you for your October referrals. Your trust in us has allowed us to expand and serve even more people. We've been able to invest in new technologies, hire talented team members and improve our services, all of which would not have been possible without your support. Be sure to follow our social media page. Thank you for your October

That's crazy at it. You're welcome. I did that for you. That's straight from his website. Just just copy and paste. Traumatic brain injuries are a type of injury that occurs when the brain is damaged by a blow or jolt to the head. This can be caused by a variety of things, including car accidents. Traumatic brain injuries are a type of injury that occurs when the brain and then this is another cool one, right. Here is

las decciones cerebrales, traumaticas o curen cuando el cerebro sufre un golpe en la cabeza, causado por varias cosas, accidentes de coche, lecciones y agresciones. Las decciones cerebrales pueden ser leves o graves. Consisto mas de confusion temporal has studies, capacity, last decion matter, so

the good news is rival flow sends you alerts. Let's say, Hey man, your car wreck ad is got beat by Ian McGuire. Is a guy my firm or my location. Ian McGuire is beating you on this. Oh, really. What did he do? Well, he added one little line somehow, Google bumped it up above me. Okay, guess what I do? We immediately answer the exact same thing more thoroughly, and then the next day he's bumped back down next time the algorithm updates, all right, intake and operations. So we use chatgpt for anybody uses fall vine, but getting reports and managing a firm with fall vine is a pain in the ass. We switched to smart advocate, but what we were doing is we have to extract our reports, then we got to feed it back into chat GPT to kind of get all these KPIs that we need. You need to know your average feed. You need to do the Pareto analysis, your time on desk per employee, per case type employee, audit reports. What are they wasting time on? What are they sitting around doing? Right? All this can be made visual with the data analyst feature of GPT four. This is only going to get better cost per case, lead growth over time. And the best thing I love doing is attribution audits. So what we'll do is we compare our intake stats to call tracking metrics reports, and make sure that my intake put a right attribution. So they'll say, Hey, I saw you on TV, but then I got a call tracking metrics I know they dialed a number from this GMB listing. Well, I want to know that right, and so we can do this instead of having to manually go through this or doing some manual Excel manipulation, you will upload two spreadsheets and push go, and it's done. And it's only going to keep getting better. It's awesome. Switching modes a little bit. Where are the bottlenecks in your office? Well, I think for all of us, anybody who's got doing some volume, it's the demands, right? And you're getting all these cases, you got to get the demands. If you don't get the damn demands out the door. Well, you're not going to get your first offer, you're not going to get paid. You're delaying the litigation. It's just a pain in the ass, right? The minute it goes into demand phase, you start losing money. So we gotta get the demands out the door. There's all these solutions popping up, right? And they're trying to take advantage of lawyers right now, because you guys just you should go home and investigate this stuff. That's literally all I've done is I've just started reading some books and watching people learning things going to conferences. But just like when websites first came out, when Pay Per Click ads first came out, they take advantage of lawyers because we got money. We just want to take the short end of the stick, but, and you can certainly do that if these work for your firm, go for it. Why did demand suck? We got to wait on paralegals. A draft, you know, then get delayed with medcrons, then you gotta wait on your attorneys to edit it. And you know, if you're outsourcing medcrons The old way, you know, it can get expensive depending on the nurse that you hire, right? And then there's more time delays if you're missing records or anything like that. So you can actually use chat GPT to extract these medical records. And that's get the medical records to extract what you need in order to build the med cron, because I think that's really the key to any demand. But I mean, document review, that's, that's like the big, all, all big, yeah, what they're doing is they're creating a wrapper over chat GPT. I'm gonna tell you where the problems are, though, there, there's big in big business outside the personal injury world. It's dock review, big time, man. So that's gonna get rid of all get rid of all kinds of stuff. Let me see here. What do we got here? Oh, I'm actually working on demand software to make this easier and quicker. If anybody wants to be part of that beta too, just email me, because I just have some problems with the privacy on these. Everybody else who's already on the market here, but it's here's all they're doing, right? It's a three step prompt, and I'll tell you the problem after this. They're simply saying, Hey, can you summarize this medical record? And then chat GPT is going to kick out and summarize whatever the medical record is, extract diagnosis codes. Right? You got we're all playing an algorithm game now. So if it's if you don't, if you're not putting your diagnosis codes in, there's another tip. You're having a problem. You're leaving money on the table because Colossus is devaluing your claims off the jump. It's going to make it hard to settle. You have to litigate that case, but you had to extract that. And then treatment codes, same thing. It's got to extract that. Now all you got to do is try to simply copy and paste, and it'll speed up your medcron process. And the whole idea, though, with AI, this will help you, if you just follow these three prompts, but you're going to have privacy issues, and it's still, there's still a manual part of this, so it's a pain in the ass. So we're working on trying to automate all that. And what I'm using with on my beta test, I'm using Blockchain, and we're tokenizing all the data, because that's a real problem, and nobody's ever really been able to tell me, Hey, if I give you my client's social security number and their medical information, they try to say, Oh yeah, we'll spit it back to you. Give you a demand. Well, how do I know you know that you're not retraining your model or putting it just back into chat GPT, and I'm gonna lose my damn bar license? Well, I don't want to be the fucking guinea pig. I don't think any of us want to be the guinea pig, right, but there's a lot of people taking this easy way out with these companies, and somebody's gonna get screwed. Okay, yeah, so you got privacy and ethics we have to worry about just real quick. This will be your ethics. Five minutes, right? Send it to your CLE board. Understand ABA, 1.1 you know, what is the data source that these, these AI things are using? Is there bias in the data? How old is the data? Review your terms and conditions under 1.6 you need to know this stuff if you ever get busted using AI. Remember, hallucinations can happen those. Those are kind of gone down over time. As these models get better, you could run a foul of non lawyer assistance competence. And then, you know, there's a New York guys like the Seminole case. We're all waiting to see what happened with him. I don't know. He got his ass busted, who basically, he's just copy and pasted blood ai file, something he got. He got a raw deal. So, yeah, call your malpractice too. Make sure you're covered when you start using AI. So this is something else that freaked me out. Make sure you're advertising injury in case. You know, if you post an ad, you know, when you're using your clips and you didn't really read what you posted, and it does hallucinate, says something weird, make sure your advertising injury covers your AI. If you're using AI, and then just jack up your umbrella and you'll be finding your cyber policy. Okay, I'm going, I got a lot. Am I good? Keep going, Okay, this is probably the number one spot that we've really used AI, and I'm seeing the best outcomes, and that's training and retraining our staff to our standard operating procedures. And we all know that sucks. How you hire a new paralegal and train them? They have to shadow your best people. Maybe you have in house modules. Maybe you give them standardized quizzes or tests, and then if they don't figure it out, they have to reshadow. And then you get frustrated, then you fire them, then you're back trying to hire somebody again. God, it's like it never ends, right? AI can help you create an always learning culture. Okay? And that's what I'm most proud of at lovey law firm is we always learning everybody be willing to teach. And when we hire somebody, we want them to be able to use tech and be willing to help and teach people, because some people get better at it than others. So here's a solution. Chatgpt can do individualized quizzes that are unique to your problem, employee, okay? Because if you give us, if you train them, we use we have a whole lovely law firm University. We have standardized quizzes that I think solves the problem and teaches them and quizzes them on what they need to know. But that's the problem with standardized quizzes, right? Some people learn in different ways. Audio. They got to do it. They got to see it. They got to hear i. Them. They got to watch it, whatever. So you need to test them unique to whatever the problem that they're having. And so real quickly my ops, my director of ops, can simply say, I have a paralegal struggling with the following concept, and then just put in whatever the concept is. Give me a multiple choice test to test on this topic, five questions, and then this one, I think this example is about stacking, right? So we had this issue, and we just feed in text from our learning modules, because that's that was what they were struggling with. And then instead of me trying to figure out the quiz, and they had to figure out the quiz, because that's a time suck too, we just let the AI do it, and then we can simply test them. It sticks it sticks it out, and then we solve the problem. Another thing that we've done is weekly lunch and learn. So every week I buy lunch for everybody. It's all hands on meeting and whatever we're struck, we come up with this. It's a fluid schedule, but whatever the team is struggling with, or if one person's struggling and we revealed itself, it's probably happening in your office more than just one person, so you really just need to retrain everybody. And so what we'll do is we'll just get, you know, we meet now we have a lunch schedule. We record it on Zoom, because I got multiple offices, and then we'll transcribe it, and we'll make a quiz and a test right after that, and then my ops people are transcribing the meeting, getting the quiz and then saying, hey, was it taught correctly? Am I a bad teacher? Sometimes I am. Sometimes I'm too technical for something needs to be dumbed down. Does somebody else need to teach it? And does one particular employee does not understand one particular topic? And we've done this, and sometimes they all failed, and I'm like, what? God, we just wasted an hour. Well, we got to retrain that, and somebody else needs to teach it. Okay, so it's it, but it's so easy with chat GPT, all right. Intake, another

so Justin is awesome, as we promised, and I took a bunch more notes. Now, I saw Justin speak. I had him on the webinar. We did this in detail, we spent some time together and, and I still learned all kinds of new stuff. So as I mentioned, this is my conference hack, right? Everybody? Does everybody have their gift bag in their journal? So if not, we've got a gift bag for everyone, nice journal and, and, or you can take notes digitally. But no, I got tons of notes from Justin, even though spent time on this, like three, four hours already. Yeah. So the first thing I do is I journal, I take notes. So I learned all kinds of new stuff from Justin. And then number two, I select the best things as what I call action items. So here's some of the things that I'm going to take action on. Number one, I'm going to hire a VA to knock out the shorts. So we've had our copywriter trying to post stuff on social media, but we there's a couple companies we know and and Jason's company where I'm going to hire a full time VA, a virtual assistant who's going to not post all the stuff, get it out there more frequently. Number two, I'm going to use his video stack. So we've been playing around. We've done some stuff with, hey Jen, hey Jen and Opus and vid IQ and story yard, stream yard and use Opus to create reels. So like our talk from my talk from today, will let Opus break it up into short reels and get that stuff posted. Number three, hey Jen. So this is really cool, right? Justin recorded a commercial basically for 10 golden rules, but you just wrote, you copied and pasted some copy from our website and tweaked it a little bit, and then said, Hey, make me do this speech. And you did it basically a commercial, yeah? Well, thank you, by the way, yeah. And then you also showed the same thing where the video talks Spanish, yeah, but you don't really know that much Spanish, right? No.

Sesa, mucho. Frio, yeah, yeah.

it's one of those things where it's like, you put in the four or five years, yeah, and then you're like an overnight success, yeah, and

we get paid. We're monetized. So sometimes we'll do a true crime podcast. When that murdered, all shit was happening in South Carolina. Anybody pay attention to that? We were making $4,000 a month. YouTube was paying me because people were watching our Carolina Justice Report, which is our podcast, and then we rip the RIP audio and put it up on iTunes.

so respond another hack. Respond to every comment. Put if you have a long form that you can break up, you can do time stamps, yeah, put the time stamps as the in the description, and also put timestamps in the first comment. So there's a little there's a little hacks to it, but as you just keep doing that, staying consistent, it'll keep taking off.

All right, let's take a couple questions for Justin. Bruce, hang on. We're going to get your mic. Maddie or Alyssa has got it. We just want to want you tell us your name, your firm, and then go with your question. We want the mics for the audio.

Do you want me to stand and smile at the camera? That's up to you. Good morning. Bruce silver, silver Injury Law right here in Boca, Raton, Florida, in the event that you need to make a referral to somebody here in Florida or get hit leaving the hotel, I am interested in the process of how you would do a med cron with AI. Yeah, it's three steps. Three steps. Can you? Can you run through them from Yeah, so

the first thing that you want to do is you've got to, you have to have your make sure that your meds are OCR,

okay, how do you do that?

You can do it on Adobe. You can run it through Fuji, scan, snap, and then, and then run it through Adobe. But whatever you're going to put in it in the PDF has to be OCR, so

now, so my records are already scanned in by provider. So what open them up in Adobe, yeah,

but they're not OCR. It's not gonna be able to be fed into the the data models,

but Adobe or OCR, then, right? What will Adobe, yeah,

yeah, absolutely. There's a little feature that says, recognize text, boom. You do it. It just OCR, same way. Okay, yeah, yeah. What's next? So then, so then you'll upload that, and you're asking it to summarize each visit, right? Doctor's notes, or whatever you're trying to summarize just that's the prompt, and I'll give you these slides. So summarize that. That's step one. The next thing you need is you need two more things, because we're dealing with algorithms. We're dealing with Colossus and all the different insurance companies. So you want to extract the treatment codes and you want to extract the diagnoses codes. So those are the three steps. And then you could have a paralegal that would do this. You'll have a summarization codes, summarization codes for each date of treatment. And that's what these that's what these companies are doing and selling back to you. They're doing med Crons, essentially ai medcrons. So

I think I saw you at NTL, yeah. And you were talking about having a separate chat, so that your your at least this way I understood you, so that your clients private, confidential information is not shared, yeah? So

you can try to make Yeah. So you don't want to just do this on the open platform, because then you're feeding all that client data right back into the main models. So what you got to try to try to do is you've got to, and that's why I had that slide about ethics, right? They can't tell me and prove to me that they're not doing that and just putting a wrapper and saying, Hey, I'm giving you a demand. Okay, I don't want to get I'm the ones going to get in trouble, not this demand company, right? So you have to have a closed model. So what you can you can make on your own, and you'll need a little tech expertise to get that done, but once you figure that out, that's how we're kind of doing that on our my software that I'm developing, so that we don't have to worry about that stuff, and

it just you're doing it on your own software. Yeah, are you licensing that? Once

I get some beta testers, we're going to try to get a license for sure. So send me an email and we'll if we can do some business. Okay, what I'm trying to do is to do what

your slide so I can, yeah, thank you one more for Thank you very much.

Justin Alyssa got a mic from South Carolina. Name, rank, serial number, please.

I am Haley Moore. I'm with case status. We're actually based out of Charleston, South Carolina. My question is, how are you using AI? As far as client comms, do you are your paralegals using AI to answer questions, you know, regarding the status of cases, or how are you doing? No,

the only the as far as talking to clients and stuff like that, the only time we're really using AI at this time is with the. Hispanic clients or somebody who doesn't speak English. We have a lot of Russian clients in Myrtle Beach and a lot of Hispanic clients. And if somebody's not available, they'll transcribe what I would say, how I would answer this based off my YouTube videos, and then they'll answer that to the Hispanic clients. There's definitely ways to do that now. We do thank some of those videos are AI. If I'm thanking them for referrals. I'm saying happy birthday. That's not me. That's that's me communicating that way. But as far as actively in the case, no, we're not doing that. That's still a manual process. They're still working it in. Well, if

you'd like to chat, do what said. If you like to chat about that, okay, I

see, I'll see. We're getting that cool,

quick, quick round of applause for Justin awesome buddy,

thank you for listening to the 10 golden rules of internet marketing for law firms podcast, please send questions and comments to podcast at 10 golden rules.com that is podcast at t e n golden rules.com you.