As Foursquare continues to mature into more than just a check-in service, businesses are paying more attention to their position in the service’s search engine. Foursquare has been focusing heavily on localized search and...
Category: Business Strategy
Many of us continue to hear about the necessity of having our business accessible via mobile. What does that mean exactly? Can we just duplicate what’s working on the web to mobile? A mobile experience is vastly different...
Recently, Mashable released an article of insights into the world of mobile based on a couple of valuable studies. Encapsulating statistics from an annual presentation on Internet trends by Venture Capitalist Mary Meeker and...
A friend of mine recently called me freaking out about a negative post her company received on Yelp. My advice? “Don’t Panic.” A negative review is not the end of the world, but it is something that needs to...
As you may have already noticed, I place a lot of importance on having a mobile strategy for your business. Interacting with your customers via mobile in some form or fashion is inevitably going to be a part of your...