In a previous blog post, we covered the value in multi-channel funnels reports. Digging in deeper into the value of this type of reporting, let’s look at the types of channels and insights that are leveraged in these...
Category: Business Strategy
Marketers often tend to attribute conversions to the last interaction a customer had with a marketing channel. However, looking at it from this perspective doesn’t really give us the complete picture. Are you currently...
Need a boost for your business? Recently, our CEO, Jay Berkowitz, did an interview with Barry Epstein on what small business owners need to know about marketing on the web. Here are Jay’s top tips for small...
Increasingly, mobile’s importance in our lives is becoming more evident. Our mobile phones can essentially be considered a permanent fixture of our daily routines. Can you leave home without it? In conjunction with Nielsen,...
Similar to the Google AdWords Change History tool, Analytics is rolling out with its own version over the next few weeks. Exclusively for users who have administrative access, the tool lists: • Date column: The date and...