Advertising is expensive for anyone, but especially for nonprofits that have to rely on volunteers and donations for funding. They need advertising to get donations but these donations would be much better spent on programs...
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Hi all, Beckton here with a blog post on how to make a button actually look like a button. Put more concisely, making a button look like a button is a best practice for web design. Even if you aren’t a web designer,...
Creating good video content is essential today for effective digital marketing. Video advertisements have been around a long time on TV, but today video is a lot more than just a 30 second spot. Video can build your brand,...
Influencer marketing has become a buzzword lately, but it is actually a useful tactic to increase brand recognition. Put simply, influencer marketing is using a popular and likeable figure to promote your brand. The celebrity...
Hey everyone, It’s Wednesday, I hope everyone’s week is going well. Today we are going to talk about a slightly different topic, but still a key marketing concept. That is the sales tactic of cold calling, approaching a...
