EP081: Crack the Code: The Secrets for Top 3 Google Screened LSA (Local Service Ads)
Today, we Crack the Code – the secret code for ranking in the Top 3 of Google Screened Local Service Ads (LSAs). We’ll reveal strategies used to generate cases for successful firms like Scott Leaser and Steven Goldstein and we’ll share the 6 key factors that will influence your rankings.
Also, you’ll learn about new speakers added for our upcoming conference April 25-26 TGR Live! Growth Strategies for LawFirms.
So join us as we share the tools and tactics to give your firm the digital edge it deserves!
Key Topics
- 00:00 Cracking Google’s local service ads algorithm and revealing the secret algorithm
- 09:10 Announcing an upcoming law firm growth strategies event in Boca Raton, Florida
- 16:51 Emphasizing the importance of answering calls quickly in Google screen optimization
- 22:18 Suggesting SEO strategies for personal injury lawyers like adding photos and service areas
- 23:30 Cracking the code for Google screened results and sharing success stories
- 46:40 New LSAs in competitive PI market may see leads in 4-6 weeks after approval, with initial testers from Google. Positive response yields increased calls.
https://www.tengoldenrules.com/free_ebook_google_screened/
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.
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Transcript
What we found from our Google rep is a little secret here that if you get one or two new Google reviews, one or two new reviews in every single week, this is a weekly metric. That is the magic for the algorithm.
IMFLF Intro:Welcome to the 10 Golden Rules of internet marketing for law firms podcast, featuring the latest strategies and techniques to drive traffic to your website and convert that traffic into clients. Now, here's the founder and CEO of 10 golden rules, Jay Berkowitz.
Jay Berkowitz:th:Jay Berkowitz:e watching this now, in early:Jay Berkowitz:to tell us your ad was shown:Jay Berkowitz:was given us the love, we got:Jay Berkowitz:na we're projecting we'll get:Jay Berkowitz:Hey, David Wolf, how are you? How are firms handling the 15 seconds, we have a short intro that says press one. If this is a new case, then it goes to our attorney sells. I don't know if this is 15 seconds, but not sure how else to do it. You know, that's a little bit tricky. Because the best thing is like listen, go onto your back end. And Google's going to tell you how long it took to answer the calls. So if there's an actual tracking, and there's actual reporting on there, because it's going to your attorney cells, that's a little trickier, because I assume you're not in the office. But you know, I guess the only thing is if it if this system is failing, you need a new system. So maybe you got to have someone, you know, take the calls, and then switch them to the attorney sells to Darius can LSAS help with organic SEO ranking? You know, to the best of our knowledge. LSAS aren't directly linked to the organic SEO, but my theory is like everything's linked. So they're starting to track the calls, I believe they're going to put that into the algorithm for Google Maps. Google Maps definitely affects the SEO algorithm. So my guess is that, you know, if you're appearing regularly, you're covering off all those seven factors. We talked about the secret algorithm, you're getting cases, your disposition, those calls really quickly, your booking meetings, I think it's going to help in your overall SEO algorithm. I haven't heard anyone at Google has said that I don't believe anyone's found that in their patents. You know, we generally find out when Google files patents and trademarks and things like that. That's where we find out a little bit about the Google algorithm. But I'm I haven't heard that to be a fact. But I believe it to be true. All day. Is it ethical for a law firm to offer something exchange of reviews? It is it is not only is it I doubt it's ethical. In the in your Bar Association I've never looked. But I believe I know for a fact, it's against Google's Terms of Service. So you never want to offer Hey, if you give me a five star review, I'll give you a $25 gift certificate, gifts, the terms of service. Never put that in your advertising marketing. Google could very likely shut down your Google Maps. It's definitely a problem. Hey, Chris, if I'm just starting out on LSAS in a competitive market, for PII, when should I expect to start seeing leads? Great question. You know, best case scenario is probably going to take four to six weeks after you're approved. But the good news is when you get approved for the first time, after those four to six weeks, Google is going to give you a few testers. If you have To the phone, if you designate the lead, if you're if you book it, you pay for it, you don't dispute it, Google will start giving you a little bit of love. And what we've seen is a lot of new accounts, generally get that love for the first two or three months. Once they start, you know, you're gonna get four or five, six calls the first, the first one, say they first started his first few weeks, if you do the right things, you're gonna get eight or 10, or your 20 calls the next few weeks. And then what's harder is to stay there. So that's why so many people say, you know, I've helped by falling out of the top three, because they didn't do the right things, or they disputed far too many. Because they're like, Well, you know, this guy was in a car accident, but it was his fault. And he doesn't have any insurance. So I'm not paying for that lead. That's a shitty lead Google. But you're not understanding Google. You know, Google is saying, you know, we sent you a lead the guy search car accident attorney. If you're not paying for that, we'll just send those leads to someone else. Google doesn't care whether it was a case or not. They are listening to the calls. That's why they record the calls. But it's artificial intelligence. And they're not. They're not differentiating whether or not to go ahead insurance. Right. They're only saying this was a good lead. This guy was in a car accident. And he took his personal information. So as far as Google is concerned, it was elite. All right, let me just check. Oh, we got a q&a question. Anonymous attendee Hey, anonymous, I'm just starting out and LSAS in a larger competitive market. How soon should I expect to see leads?
Jay Berkowitz:I think we just Oh, Chris, maybe just give me that one. Like I said, you know, probably two to four weeks after you're approved to get your first leads, do the right things will keep coming in. All right now, I don't know if I can see any interactions on LinkedIn. I think it's LinkedIn lives really cool. We got a whole bunch of people got over 150 people registered on the LinkedIn live. I think that's it. We're right about where we are about 50 minutes. So we got it in under an hour. Anyways, as I mentioned, happy to work with you on this, we charge a small amount just to do an audit of your LSA program. If, if that's what you really need, like, hey, I want to make sure everything's set up correctly. We'll do that for you. We'll also just, you know, just manage your LSAS. And then ideally, what we'd love to do is work with you on your SEO, your pay per click your LSAS we do video and tons of social media as well. So give us a shout out 10 Golden rules.com te N Golden rules.com or scan this code on your screen, and we'll get back in touch with you. So thanks everyone for being here. Have a great rest of your day rest of your week. And good luck with those LSAS
IMFLF Intro:Thank you for listening to the 10 Golden Rules of internet marketing for law firms podcast. Please send questions and comments to podcast at 10 Golden rules.com That is podcast at t e n Golden rules.com