Get More Out of LinkedIn for Your Business
In the later part of 2011, LinkedIn provided an update to company pages, allowing them to communicate and network better with employees, customers, prospects and industry peers. Now companies can post status updates, similar to Facebook and can also interact with individual and company status updates.
Here at TGR, we suggest you follow the 3 “E’s” when posting status updates:
- Educate
- Engage
- Entertain
Keep in mind that status updates can support URLs with multimedia, which add a nice visual element to your posts instead of being all text. Many companies are using the status updates to advertise job openings and for recruitment. However, you can post about anything that pertains to your company or industry. It doesn’t always have to be a sale pitch, either!
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The new company pages also encourage you to showcase your products or services within your profile. You have the option to include an image, description, list of key features and a URL to your website or a landing page (great for tracking!) You can also embed a YouTube video on the Product/Service Overview page as well as the individual product or service page.
Be sure to take full advantage of your new company profile, and above all, keep it classy. Remember, LinkedIn has a more educated and affluent audience than most other social media sites.
Has your company taken advantage of company status updates or the products & services showcase? Tell us how in the comments below.