Google Experimental Labs: Google Social Search

I was checking out Google Experimental Labs and stumbled upon this interesting experiment called Google Social Search. Google Social Search is basically an added element to your search results based on public content from your social circle. Your social circle is a combination of Gmail chat buddies, contacts, and people you are publically connected to on social sites such as Twitter and Friendfeed. In order to use Google Social Search, you must be logged into your Google account, and go to www.google.com/experimental to Join the experiment. Do a search, and if there is web content relevant by people in your social circle, you will see these results on the bottom of the search results. You can also click on ‘+ Show options’ on the top of the result page, and choose ‘Social’ under All Results.

Here is an example of a search I did for ‘iphone case.’ Choosing only options from Social search, I can see if anyone in my social circle mentions ‘iphone case,’ on twitter. In this case, a friend of mine mentions a Hello Kitty iPhone case, which allows me to read about it.

(Click on image to enlarge)

There is a great video that illustrates what social search is and how it can be used. I think Google Social Search is pretty interesting, as it shows results from your connections, allowing you to read about your friends’ opinions on certain products, services or topics.