Google Launches Beta Test of PPA Product

There is quite some buzz right now about Google’s launch of it’s AdSense PPA product. Every blog I’ve read mentions that it will be competing directly with CPA/affiliate networks like Commission Junction or LinkShare.

Marketing Pilgrim’s blog mentions talking with Rob Kniaz, a product manager for Google’s advertising products. Kniaz says that Google does not feel it’s in competition but merely an “extension of the current AdWords product”

Luckily I believe that any sort of competition makes the marketplace stronger. I’m not a betting woman but I will be keeping my eye on the industry players and watching what happens.

We signed up to be part of the beta test. I’ll keep you posted of details if we’re selected.