Google+’s Business Profiles & The Influence of Social Video

So the question still remains – when will Google allow business profiles on Google+?

Jolie O’Dell (Venture Beat) reports Google will be unveiling specially tweaked profiles with analytics and more sophisticated sharing options, all coming during (or shortly after) Q3 2011.

In the meantime, have you thought about how your business will take advantage of the rich social video opportunities Google+ offers? Google+ opens up a new world for video usage. From Hangouts to sharing features, brands will soon be able to get more exposure.

Below are 5 ways Google+ will drive social video growth as explained in a post from Mashable.com:

1. More focused sharing via Circles
2. Co-viewing experiences with Hangouts
3. Mobile reach
4. Better data and reporting
5. SEO opportunities (between the +1 button, Google+, and Google Search)

Google+ Business Profiles & Reporting

A Google spokesperson said, “You can expect to see a level of analytics and measurement that you’d typically find in Google products as well as a nuanced approach to how things are shared. It encourages and enhances conversation; it doesn’t just put things in the stream.”

With the new social data insights and reporting that Google will offer, social video will be an important component as well as your use of YouTube campaigns. I would imagine Google will provide a really intuitive solution for integration between the two.

Although I’m not suggesting putting all of your marketing focus solely on Google+, I do encourage you to continue to explore this platform.

I still wonder why Google didn’t include business profiles in its beta launch…