How to Make the Most Out of Twitter for Businesses

Last week Twitter announced the revamp of their Twitter site dedicated to business users, Business.Twitter.com. The site provides a dedicated resource for learning Twitter basics and best practices, how to optimize your Twitter activity and advertisement opportunities for businesses. The newly revamped website does a great job in providing this information in an easy to understand format. If you are looking for additional details in utilizing Twitter advertising or simply tips for enriching your community/following, this site proves to outline just that.

One main advertisement feature that really appeals to me is that Twitter is building out the ability to track performance via an analytics dashboard (real-time). Without this performance tracking capability, I wouldn’t be interested in exploring their advertisement opportunities (or at least until tracking was enabled). Although many of their promoted features are in beta, you can still express your interest to obtain further updates.

Twitter encourages you to follow @TwitterBusiness to keep up with the latest on how brands, businesses, schools, and community groups are using Twitter.

How is your business making the most out of Twitter?