How to Rank in the Top 3 for Google Screened Local Services Ads (LSAs)

Ranking in the top 3 for Google Screened LSAs can significantly boost your law firm’s visibility and client acquisition. To get there, start by ensuring your firm is Google Screened, which involves passing verification checks like licensing and background reviews. Once verified, optimize your profile by accurately filling out your service areas, practice areas, and hours of operation. Positive client reviews are crucial, so actively request and manage them, as firms with higher ratings often secure better positions.

Additionally, quick responses to leads and setting a competitive budget play a key role in staying at the top. Google prioritizes firms that engage with potential clients promptly and have a strong lead quality score, meaning inquiries often convert into clients. Continuously track your performance and adjust your strategy to maintain your ranking and keep your firm competitive. Navigating the complexities of LSAs can be challenging, but with the right expertise and approach, your firm can consistently secure a top spot.