In the SEO (search engine optimization) world of today, many companies with new websites are aggressively building links to improve their all-mighty Google Page Rank. In the beginning all links where created equal, that is a...
With all the buzz about Second Life seeming to grow each day, I remembered why I thought it wasn’t such a big deal when I first heard about it. I thought, “Well, my kids have been spending hours playing an avatar...
I attended a good session on Search Term Research & Targeting. Moderator Jessie Stricchiola from Alchemist Media Inc. assembled a strong panel including Sylvio Lindenberg, from Media Contacts in Brazil, Larry Mersman, a...
With the constant change in our nations air travel guidelines and restrictions, I am sure many of us have been to the highly informative site, www.TSA.gov. My parents flew in for a visit this weekend and they wanted to be...
The best presentation of the morning so far was from Sarah Carberry, Google’s Multicultural Development Manager in the New York office. Sarah suggested using Google Trends to track keyword searches over time, and best...