Living life in a Web 2.0 world is very convenient! I just finished viewing the on demand webcast by Brian J. Carroll “How to Precisely Define a ‘Lead’ Before Marketing Begins.” You can listen to it yourself here. Some...
So for those of you who haven’t heard of or seen the new Yahoo! Go here is a run down of it’s features, capabilities for the consumers and what this means for advertisers. Yahoo! Go is the first application that...
A couple weeks ago, Google provided a list of common concerns and tips related to their inhouse Click Fraud Investigations. Late last week they provided an update on their 3 step process for dealing with Click Fraud, which...
Seth Godin linked to this insightful post on Michael Wade’s Execupundit.com blog “Note from Boss to Employees”. One of my ex-employees told me that her Dad taught her “Your job is to make your boss...
One of the biggest changes to the new Yahoo Search Marketing platform, or Panama is the fact that ad rankings now depend on Bid amount and Ad Quality (Sound like Google?). But how does setting your keyword match type...