Seth Godin linked to this insightful post on Michael Wade’s Execupundit.com blog “Note from Boss to Employees”. One of my ex-employees told me that her Dad taught her “Your job is to make your boss...
One of the biggest changes to the new Yahoo Search Marketing platform, or Panama is the fact that ad rankings now depend on Bid amount and Ad Quality (Sound like Google?). But how does setting your keyword match type...
Mark your calendars folks for SMX Advanced, in Seattle from June 4-5, 2007. Search Engine Land editor-in-chief Danny Sullivan and other search marketing experts will be sharing their expertise on search engine optimization...
A simple feature that many businesses overlook on their sites is a search box. About 20% of users prefer to “search” rather than browse the site through navigation. Google Free is an easy, free way to add search...
As many of you probably have noticed in your Adwords campaigns, new tools have been added. The most obvious and probably the most valuable to everyone is the ability to pause individual keywords, ad creatives and sites (for...