New York Personal Injury Law Firm Greenberg & Stein approached Ten Golden Rules to take over their Digital Marketing Strategy, which had previously been managed by an internal resource, in hopes of generating rapid growth.
With extensive knowledge, expertise in Digital Marketing, and cutting-edge strategies, our agency was able to dramatically grow the firm’s online presence, increasing website traffic over 3,000% in under two years!
Challenge
New York-based Personal Injury Law Firm, Greenberg and Stein, wanted to shift their website and Digital Marketing management from in-house management to outsourcing with TGR. The firm was looking for increased leads, more web traffic, and an overall stronger digital strategy.
Opportunity
> A law firm in a the most competitive market was having trouble maintaining a strong digital presence
> Web traffic was at 500 visits per month, web leads extremely low for the size of the firm at roughly 30 per month
Strategy
> TGR began by performing a Site Architecture Audit to determine what work needed to be done
> Overhauled the firm’s website, including rebuilding the navigation and internal linking structure, re-writing content, and implementing of precise tracking and goal measurement
> Introduced an extensive link-building program and created a series of local news links and traffic-generating blog posts
> Helped the firm become the 5th Personal Injury firm in New York approved for Google’s Screened Local Service Ads (LSAs)
> Began running targeted Pay Per Click (PPC) Ads for the firm to lead traffic to the website
> Implemented KPI Reporting and lead tracking to monitor growth, and Tracking and Attribution to monitor the success of different marketing efforts
Results
> Achieved “Hockey Stick” growth
> Traffic to website up 3,204.27%, from 539 Unique Site Visits to 17,271
> Leads (Calls, Chats, Form Fills) are up 465.63%, from 32 to 149
