Yahoo Search Assistant – Where’s the Added Value?

I mean, I guess it’s “nice” that the “Yahoo! Search Assistant” will suggest some endings to my search phrases as I type them, but I’m not sure there’s really very much value there.

It is interesting to me as an internet professional – as I believe the suggestions reveal search popularity. But, more than that – how much value does this new feature really bring? And if I don’t know how much more value it brings, how is the general internet user population going to perceive it? I have a strong suspicion that this feature will turn out to be much ado about nothing.